Startup founder coaching
Startup founder coaching for hard conversations and execution follow-through
I coach startup CEOs — especially European seed to Series B CEOs in 2–3 founder teams — who are stuck on the human problems that quietly become execution problems: cofounder tension, vague ownership, delayed feedback, weak delegation, and promises that keep slipping.
The 45-minute wedge
Bring one conversation you keep postponing. We turn it into the exact ask, the clean agreement, and the 48-hour accountability step. No inspirational fog machine.
Ongoing coaching
For founders who want a calmer operating rhythm: 2–4 coaching sessions per month plus async support between sessions. Current package: €2.5k/month.
Mochary-style operating habits
Clean agreements, feedback, delegation, decision rights, weekly reviews, and the boring systems that keep reality visible before the company gets political.
This is probably for you if
You are not looking for generic CEO advice. You have a specific founder-level knot that needs to be named cleanly and handled this week.
- A cofounder conversation is overdue and avoidance is now costing trust.
- Your team says yes in meetings, then commitments quietly drift.
- You delegate tasks, but the outcome still boomerangs back to you.
- You need accountability without becoming the company’s professional nag.
- You are moving from building the product to building the company.
How the first session works
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1. Name the avoided conversation
We separate facts, stories, impact, and the ask. Most founder stress drops once the conversation stops being a cloud.
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2. Write the exact ask
You leave with language you can actually say: observation, impact, curiosity, request, owner, deadline, definition of done.
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3. Lock the follow-through
Within 48 hours, you either have the conversation, schedule it, or explain what blocked it. Accountability is part of the product.
Client outcomes
Coaching feedback
Anonymous feedback from people I have coached, shared without invented titles or company attribution.
“Each week we improved. In three weeks, we accomplished what would normally have taken us two months.”
“The discussions were insightful and meaningful. They helped us get genuinely unstuck.”
“Rico understood the core problem and went straight to it.”
Training delivery
Workshop and training evidence
These results come from workshops and training, not 1:1 coaching engagements.
“Extremely interactive, awesome delivery and engaging.”
“A good balance of theory, practice and discussion.”
“Using the drawing board instead of slides is very cool and engaging.”
Selected workshop NPS results
- Private SPO workshop
- +93
- 14 responses
- Private Agile & Scrum workshop for Paulig
- +80
- 10 responses
- Private Agile Foundations workshop for Zurich
- +100
- 8 responses
Founder coaching topics I work on
Founder execution notes for the operating habits that make coaching stick.
Difficult conversations
Say the thing while it is still small.
Cofounder conflict
Turn tension into a clean conversation and agreement.
Founder accountability
Get follow-through without becoming a micromanager.
Founder operating system
Install the weekly rhythm that keeps reality visible.
Meetings that produce action
Install a 30-day meeting rhythm that ends in owners and deadlines.
If this is the hard conversation you keep postponing, book the session.
Send the situation in a few bullets. I will tell you if it is a fit. If it is, we use the session to get to the exact conversation, the clean agreement, and the follow-through.
Email Rico about founder coaching